Like Friendly Analytics and Plausible, it refrains from the use of cookies and the storage of personal data. Simple Analytics is another analytics tool that scores with simplicity and clarity. You get the most important reports – but if you want to dig a little deeper, you won’t get much further with Plausible. Plausible offers only a limited feature set. However, there are drawbacks to this simplicity. The user interface is easy to use, so even the less tech-savvy can quickly set up tracking and start collecting data.
Plausible also hosts all of its data in the EU – though not with a provider from the EU, but at the Frankfurt location of a cloud provider from the USA. Like Friendly Analytics, it offers good data protection as it also does not set cookies, does not store personal data, and is compliant with GDPR, CCPA, and PECR. Plausible is an increasingly popular alternative to Google Analytics. Thanks to open source, there is no lock-in effect – switching to another provider that relies on the same software, or even hosting your own, is possible at any time.įriendly Analytics has already been able to win numerous well-known customers, including the Government of Greenland,, and the Canton of Zürich. Technically, Friendly Analytics is a privacy-optimized version of Matomo (formerly Piwik), the world’s most popular open-source web analytics solution.
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The software offers all the features of a professional analytics solution, including evaluation of website behavior and visitor sources, conversion tracking including funnels, and a complete tag manager. After the termination of the EU-US Privacy Shield, this is a big legal advantage for companies operating in Europe – especially in comparison to Google Analytics.įriendly Analytics can do more than just data protection, however.
Unlike most other solutions, it sets no cookies and stores no personal data.Īlso, Friendly Analytics processes all data at local providers in Switzerland or Germany (EU). Many analytics tools treat website visitors as data points rather than people with a right to privacy.įor this reason, Friendly Analytics does things differently. Let’s look at the leading tools you should consider in 2021 and explore what each of them can offer. Not too long ago, there wasn’t that much to choose from in terms of web analytics tools. Additionally, any collection of personal data presents a legal challenge with corresponding risks.įor this reason, some web analytics tools, such as Friendly Analytics, have decided to completely avoid setting cookies or storing personal data. Using such a consent management platform is bad for the user experience. However, in an increasing number of regions, websites must obtain consent before setting cookies or storing personal data. Many analytics tools use cookies to identify individual users over multiple visits. Then this tag can measure each visitor’s behavior, including how long they visited, their activity, any links they click, and more. Most web analytics work by loading a JavaScript snippet in the website’s code. This includes, for example, the number of page views, the time spent on the page, the quantity and origin of visitors, and many others.Ĭompanies can use this data to understand user behavior, optimize the site according to key metrics, and make more informed decisions. Web Analytics refers to the tracking and analysis of user behavior on a website.
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